What Will They Think of Next?

The Colon Cam.

Finding oil near and in the Dead Sea is one thing, but them dang Jews keep coming with some beauties.

;-)

YOQNEAM, Israel, October 20, 2006 - Given Imaging Ltd. (NASDAQ: GIVN) today announced that it received the CE Mark to market PillCam™ COLON throughout the European Union. PillCam COLON was developed as a diagnostic test to visualize the colon. To be unveiled to physicians at the United European Gastroenterology Week (UEGW) in Berlin, Germany from October 21-25, PillCam COLON can be used with The PillCam® Platform. The Company will release the PillCam COLON to the market gradually following the completion of additional clinical trials.

How PillCam COLON Works
A patient swallows the PillCam COLON capsule with a glass of water. A prep, as well as additional prokinetic agents to enhance capsule propulsion, are also part of the PillCam COLON capsule procedure. The platform for PillCam COLON includes the same components as PillCam SB and ESO including a sensor array and data recorder. Upon completion of the procedure, the physician downloads the recorded data to a RAPID workstation to review the images.

Press release...